Artikel Ilmiah : C1B015098 a.n. LILI AFRYATI `AINI
| NIM | C1B015098 |
|---|---|
| Namamhs | LILI AFRYATI `AINI |
| Judul Artikel | “ANALISIS PENGARUH BRAND IMAGE, SERVICE QUALITY, PRODUCT QUALITY PRICE PERCEPTION TERHADAP CONSUMER SATISFACTION DAN REPURCHASE INTENTION”(Studi pada Pelanggan Natasha Skin Care di Kota Purwokerto) |
| Abstrak (Bhs. Indonesia) | Penelitian ini merupakan studi empiris dengan judul“Analisis Pengaruh Brand Image, Service Quality, Product Quality, dan Price Perception terhadap Consumer Satisfaction dan Repurchase Intention Studi pada Pelanggan Natasha Skin Care Purwokerto”. Penelitian ini bertujuan untuk menganalisis pengaruh Variabel Brand Image, Service Quality, Product Quality, dan Price Perception terhadap Consumer Satisfaction dan pengaruhnya terhadap Repurchase Intention dari pelanggan Natasha Skin Care Purwokerto. Sampel penelitian ini sebanyak 210 orang dengan menggunakan teknik Purposive Sampling.Populasi dalam penelitian ini adalah pelanggan Natasha Skin Care Purwokerto yang mempunyai member dan aktif dalam enam bulan terakhir. Berdasarkan hasil penelitian dengan menggunakan analisis Structural Equation Modelling (SEM) menunjukkan bahwa variabel brand image, service quality, produt quality, price perception berpengaruh positif terhadap consumer satisfaction dan brand image, service quality, consumer satisfaction berpengaruh positif terhadap repurchase intention sedangkan product quality dan price perception berpengaruh negatif terhadap repurchase intention. |
| Abtrak (Bhs. Inggris) | ABSTRACT This research is an empirical study entitled "Analysis of the Effect of Image Brands, Service Quality, Product Quality, and Price Perception on Consumer Satisfaction and Repurchase Intention Studies on Natasha Skin Care Purwokerto Customers". This study aims to analyze the influence of Variable Brand Image, Service Quality, Product Quality, and Price Perception on Consumer Satisfaction and its effect on Repurchase Intention from customers of Natasha Skin Care Purwokerto. The sample of this study was 210 people using Purposive Sampling techniques. The population in this study was the customers of Natasha Skin Care Purwokerto who had been active and active in the past six months. Based on the results of research using Structural Equation Modeling (SEM) analysis, the brand image, service quality, product quality, price perception variables positively influence consumer satisfaction and brand image, service quality, consumer satisfaction has a positive effect on repurchase intention while product quality and price perception has a negative effect on repurchase intention. |
| Kata kunci | Consumer Satisfaction, Repurchase Intention, Brand Image, Service Quality, Product Quality, dan Price Perception. |
| Pembimbing 1 | Prof. Dr. H. Agus Suroso, SE., M.S |
| Pembimbing 2 | Dra. Hj. Sri Martini, M.Si |
| Pembimbing 3 | Drs.Sumarsono, M.Si |
| Tahun | 2019 |
| Jumlah Halaman | 24 |
| Tgl. Entri | 2019-06-20 11:09:36.885388 |