| NIM | A1C114035 |
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| Namamhs | FAZRIN RULIANSYAH |
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| Judul Artikel | Alternatif Strategi Pengembangan Usahatani Kopi Robusta Sebagai Komoditas Unggulan di Desa Sunyalangu Kecamatan Karanglewas Kabupaten Banyumas |
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| Abstrak (Bhs. Indonesia) | Pada wilayah Kecamatan Karanglewas, Desa Sunyalangu merupakan sentra produksi tanaman kopi robusta. Pengembangan usahatani kopi tersebut memiliki beberapa kendala, promosi produk yang kurang optimal, modal usaha terbatas, dan belum optimalnya binaan. Perkembangan harga kopi yang setiap tahun meningkat menjadikan motivasi petani dalam berusahatani kopi robusta. Penelitian ini bertujuan untuk: 1) Menganalisis kekuatan, kelemahan, peluang, dan ancaman usahatani kopi, 2) Merumuskan alternatif strategi pengembangan. Penelitian dilakukan secara survai di wilayah Kecamatan Karanglewas. Pengambilan data dilaksanakan bulan Juli hingga Agustus 2018. Pengambilan sampel menggunakan snowball sampling. Analisis data digunakan adalah analisis deskriptif, dan analisis SWOT. Hasil penelitian menunjukkan bahwa: 1) Total skor matriks IFAS diperoleh sebesar 2,815 dan matriks EFAS diperoleh sebesar 2,576. 2) Hasil analisis SWOT diperoleh 6 alternatif strategi pengembangan internal yang dapat diterapkan. |
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| Abtrak (Bhs. Inggris) | In the Karanglewas District, Sunyalangu Village is the center of Robusta coffee production. The development of robusta coffee farming in Sunyalangu Village has several obstacles, there are promotion of products that are less than optimal, limited business capital, and the absences of counseling that related to coffee farming. Internal and external factors in development of robusta coffee farming need to be considered so that robusta coffee farming will contiue to grow in the future. The development of coffee prices which increases in every year makes the motivation of farmers to cultivate a robusta coffee. This research aims to: 1) analyze strengths, weaknesses, opportunities, and threats of coffee farming, 2) formulate the alternative development strategies. This research was conducted by survey in Karanglewas District and was determined purposively in Sunyalangu Village. Date collection is carried out from July to Agustus 2018. Determination of respondents in this study using snowball sampling 30 farmers as respondents. The analysis of data that has been used is descriptive analysis, and SWOT analysis. The results showed that: 1) The total IFAS matrix score is obtained at 2.815 and the EFAS matrix is 2.576. 2) The results of the SWOT analysis obtained 6 alternative internal development strategies that could be applied. |
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| Kata kunci | Kata kunci: Kopi Robusta, SWOT, Strategi Pengembangan. |
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| Pembimbing 1 | Dr. Ir. Teguh Djuharyanto, M.P. |
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| Pembimbing 2 | Dr. rer. agr. Ir Djeimy Kusnaman, M.Sc.Agr |
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| Pembimbing 3 | |
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| Tahun | 2019 |
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| Jumlah Halaman | 11 |
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| Tgl. Entri | 2019-02-18 18:57:01.358407 |
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