| NIM | A1M011049 |
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| Namamhs | WAHID AMIRUDIN |
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| Judul Artikel | ANALISIS ATRIBUT PENERIMAAN YOGHURT JAGUNG OLEH KONSUMEN |
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| Abstrak (Bhs. Indonesia) | Penelitian ini bertujuan untuk mengetahui tingkat kepentingan atribut pada yoghurt jagung, atribut produk yoghurt jagung yang ideal bagi konsumen, sikap konsumen terhadap produk yoghurt jagung, dan mengetahui respon konsumen terhadap atribut rasa yoghurt jagung dengan atribut rasa yoghurt susu sapi. Penelitian ini dilaksanakan di Kota Purwokerto dan Laboratorium Teknologi Pangan, Fakultas Pertanian, Universitas Jenderal Soedirman pada bulan Mei 2018. Variabel yang diamati menggunakan 5 variabel, yaitu organoleptik, desain, kemasan, volume serta harga. Analisis peneitian menggunakan analisis Sikap Angka Ideal (the ideal-Point Model). Hasil penelitian menunjukkan bahwa atribut yang paling dipertimbangkan konsumen yaitu atribut rasa, harga, desain dan volume. Atribut yang paling ideal bagi konsumen yaitu atribut desain 2, harga Rp. 7.352, volume 250 ml. Sikap konsumen terhadap yoghurt jagung sangat baik walaupun kepercayaan konsumen terhadap rasa produk yoghurt jagung masih lebih rendah dibandingkan dengan kepercayaan konsumen terhadap rasa produk yoghurt susu sapi. |
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| Abtrak (Bhs. Inggris) | This research aimed to know the importance of attributes in yogurt, corn yoghurt product attributes that are ideal for consumers, find out the attitude of consumers towards corn yogurt products, and knowing the consumer's response to the attributes of corn yogurt flavor with the flavor attribute of cow's milk yogurt The research was conducted in Purwokerto City and the Laboratory of Food Technology, Faculty of Agriculture, Jenderal Soedirman University at Mei 2018. The observed variables using 5 variables, namely organoleptik, design, packaging, price and volume. Research analysis using Ideal Number Attitude analysis (the ideal-Point Model). Result of the research showed the attributes of corn yoghurt most considered by consumers in buying decisions are attributes of taste, price, design, and volume / net. The most ideal attribute for consumers is design attribute 2, the price of Rp. 7,352, volume 250 ml. Consumer attitudes for corn yogurt are very good even though consumer confidence in the taste of corn yogurt products is lower than the consumer confidence of cow milk yogurt products. |
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| Kata kunci | Kata kunci: Desain, Organoleptik, Sikap Angka Ideal, Volume, Yoghurt Jagung. |
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| Pembimbing 1 | Ir. Budi Sustriawan, M.Si |
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| Pembimbing 2 | Dr. Nur Aini, S.TP., M.P. |
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| Pembimbing 3 | |
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| Tahun | 2018 |
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| Jumlah Halaman | 11 |
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| Tgl. Entri | 2018-08-27 14:59:55.921805 |
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