Artikel Ilmiah : C1J010017 a.n. RISA YUSTI ARTIAN
| NIM | C1J010017 |
|---|---|
| Namamhs | RISA YUSTI ARTIAN |
| Judul Artikel | THE MARKETING EFFICIENCY OF JERUK KEPROK IN SAMARANG SUB-DISTRICT GARUT REGENCY |
| Abstrak (Bhs. Indonesia) | PenelitianiniberjudulEfisiensiPemasaranjerukKeprok di KecamatanSamarangKabupatenGarutdan.Tujuanpenelitianiniadalahuntukmenganalisisbesarnyabagian yang diterimaolehpetanijeruk, menganalisisbesarnya profit yang diterimaolehmasing-masingsaluran, danuntukmenganalisistingkatefisiensipemasaranbuahJerukKeprok di KecamatanSamarangKabupatenGarut. RespondendalampenelitianiniadalahbeberapapetanidanpedagangjerukGarut di KecamatanSamarangKabupatenGarut.Jumlahrespondenpadapenelitianinisebanyak 46 orang yangterdiridari 30 orang petani, 6 orang pengepuldan 10 pengecer. Metodeanalisis data yang digunakandalampenelitianiniadalahmetodedeskriptifdenganbantuantabulasisederhana, rumus margin pemasaran, share produsen, share pfofit, danrumusefisiensipemasaran. Berdasarkanhasilpenelitiandapatdisimpulkansebagaiberikut: 1. farmer share petanidarisaluranpemasaran I sebesar 33,34%; farmer share petanidarisaluran II sebesar 25,76%; farmer share petanidarisaluran III sebesar 26,30%. 2. profit margin yang diperolehpedagangpengeceryaitusebesar 17,32% sedangkanprofit margin yang diperolehpedagangpengumpulyaitusebesar 7,10%. 3. pemasaranbuahjerukgarut di KecamatanSamaranKabupatengarutsudahpadakondisiefisien, dibuktikandengannilai EP untukmasing-masingsaluranpemasarannilainya di bawah 50%. |
| Abtrak (Bhs. Inggris) | This research entitled Efficiency Marketing of Keprok Orange in District of Samarang Garut Regency and. The purpose of this study is to analyze the size of the part received by citrus farmers, analyze the amount of profit received by each channel, and to analyze the level of marketing efficiency Garut Citrus fruit in Samarang District Garut regency. Respondents in this study are some Garut farmers and traders in Garut District Samarang Garut. The number of respondents in this study were 45 people consisting of 30 peasants, 5 collectors and 10 retailers. The method of data analysis used in this research is descriptive method with the help of simple tabulation, marketing margin formula,, producer share, share pfofit, and marketing efficiency formula. Based on the research results can be concluded as follows: 1. Based on the result of analysis, farmer share from marketing channel I is 33,34%; Farmer share of farmers from channel II by 25.76%; Farmer share of farmers from channel III of 26.30%. 2. Based on result of profit margin analysis obtained by retailer that is equal to 17,32% while profit margin obtained by collecting merchant that is equal to 7,10%. 3. Based on the results of marketing analysis of citrus fruit in Sub-District SamaranGarut already in efficient condition, evidenced by the value of EP for each marketing channel its value below 50%. |
| Kata kunci | Keywords: farmer share, profit margin trader, marketing efficiency. |
| Pembimbing 1 | Drs. Indi Sutopo, MM |
| Pembimbing 2 | Drs. Herman Sambodo, MP |
| Pembimbing 3 | Istiqomah, S.E, M.Sc, Ph.D |
| Tahun | 2017 |
| Jumlah Halaman | 63 |
| Tgl. Entri | 2017-08-16 18:20:18.019982 |