| NIM | C1K012041 |
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| Namamhs | FUAD NUR ARIFIN |
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| Judul Artikel | THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, SATISFACTION, PERCEIVED ENJOYMENT, TRUST AND PRIVACY TOWARD ONLINE REPURCHASE INTENTION (Study on consumer Er-en shop) |
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| Abstrak (Bhs. Indonesia) | Tujuan dari penelitian ini yaitu untuk menganalisis faktor kunci untuk mengidentifikasi kecenderungan individu melakukan pembelian kembali secara online. Responden merupakan konsumen dari Er-en shop. 177 responden mengisi kuesioner yang diberikan. Analisis data menggunakan analisi regresi berganda untuk mengetahui hubungan antar variabel. Hasil dari penelitian ini yaitu bahwa persepsi kemudahan, manfaat yang dirasakan, kepuasan, kesenangan yang dirasakan, kepercayaan dan privasi memiliki pengaruh positif terhadap niatan pembelian kembali pada penjualan online. |
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| Abtrak (Bhs. Inggris) | The purpose of this study is to analyze the key factors to identify the intention of individuals to repurchasing at online shop. Respondents are consumers of Er-en Shop who make repurchased. 177 respondents completed questionnaires were given. Data analysis using multiple regression analysis to determine the relationship between variables. The results of this research are that the perceived ease of use, perceived usefulness, satisfaction, perceived enjoyment, trust and privacy has a positive influence toward repurchase intention on selling online. |
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| Kata kunci | Perceived ease of use, perceived usefulness, satisfaction, perceived enjoyment, trust, privacy, online repurchase intention, multiple regression. |
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| Pembimbing 1 | Dr. Pramono Hari Adi, MS |
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| Pembimbing 2 | Alisa Tri Nawarini, S.E., MBA. |
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| Pembimbing 3 | Weni Novandari, SE,MM. |
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| Tahun | 2016 |
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| Jumlah Halaman | 10 |
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| Tgl. Entri | 2016-08-22 19:55:59.234068 |
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