| NIM | P2CB14032 |
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| Namamhs | GHEA DWI RAHMADIANE |
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| Judul Artikel | PENGARUH FAKTOR SOSIAL, FAKTOR PERSONAL, DAN PERSEPSI KEMUDAHAN MEMPEROLEH PRODUK TERHADAP SIKAP DAN NIAT BELI MAHASISWA PADA BARANG FASHION PALSU DI PURWOKERTO
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| Abstrak (Bhs. Indonesia) | Pengembangan teori bahwa sikap terkait dan niat beli saat sedang berevolusi dari faktor sosial, faktor pribadi, dan dirasakan kemudahan mendapatkan produk. Penelitian ini bertujuan untuk menganalisis pengaruh faktor sosial, faktor pribadi, dan dirasakan kemudahan mendapatkan produk pada atittude dan pembelian niat pemalsuan fashion di Purwokerto. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode survei di mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Jenderal Soedirman. Penentuan jumlah sampel dalam penelitian ini adalah sebanyak 220 responden dengan metode sampling yang digunakan adalah menggunakan probabilility sampling dan teknik pengambilan sampel adalah stratified random sampling. Analisis menggunakan analisis Structural Equation Modeling (SEM). Dari hasil analisis SEM dikenal teori pengembangan model berbasis dalam penelitian ini adalah 9 variabel dan 29 indikator. Berdasarkan uji hipotesis hasilnya diketahui bahwa ada efek terhadap faktor sosial, faktor pribadi, dan persepsi kemudahan mendapatkan produk pada sikap dan niat beli pemalsuan fashion, meskipun tidak ada efek terhadap bagian dari faktor pribadi pada sikap dan pembelian niat, seperti tidak ada pengaruh antara integritas untuk attitute pemalsuan fashion dan tidak ada pengaruh antara integritas untuk membeli niat pemalsuan fashion di Purwokerto. |
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| Abtrak (Bhs. Inggris) | The development of theory that related attitude and purchase intention currently were evolved of social factors, personal factors, and perceived ease of get product. This study aimed to analyze the effect of social factors, personal factors, and perceived ease of get product on atittude and purchase intention of counterfeiting fashion in Purwokerto. This research is a quantitative study using a survey method at student of Economic and Business Faculty in Jenderal Soedirman University. Determination of the number of samples in this study were as many as 220 respondents with a sampling method used is using probabilility sampling and sampling techniques are stratified random sampling. The analysis using Structural Equation Modeling analysis (SEM). From the results of SEM analysis known model-based development theory in this study were 9 variables and 29 indicators. Based on the hypothesis test the results were known that there were effect toward social factors, personal factors, and perceived ease of get product on attitude and purchase intention of counterfeiting fashion, although there were no effect toward a part of personal factors on attitude and purchase intention, such as there was no effect between integrity to attitute of counterfeiting fashion and there was no effect between integrity to purchase intention of counterfeiting fashion in Purwokerto. |
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| Kata kunci | counterfeiting fashion, purchase intention, attitude, information susceptibility, collectivism, value consciousness, novelty seeking, integrity, personal gratification, perceived ease of get product |
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| Pembimbing 1 | Dr. Adi Wiratno, MM, Ak |
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| Pembimbing 2 | Dra. Sri Murni Setyawati, MM, Ph.D |
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| Pembimbing 3 | |
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| Tahun | 2015 |
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| Jumlah Halaman | 14 |
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| Tgl. Entri | 2015-08-24 16:04:03.660944 |
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