| NIM | C1L009016 |
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| Namamhs | ANGGITA SEKAR NAOMI |
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| Judul Artikel | THE INFLUENCE OF PRODUCTION COST, PROMOTION COST, AND SELLING PRICE ON VOLUME OF SALES |
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| Abstrak (Bhs. Indonesia) | This study was aimed to examine 1) The effect of production cost on sales volume of the product at PD Pradipta Abadi. 2) The effect of promotion cost on the sales volume of the product at PD Pradipta Abadi. 3) The effect of product price on the sales volume of the product at PD Pradipta Abadi and 4) Simultaneous effect of production cost, promotion cost and price on the sales volume of PD Pradipta Abadi. This study was classified causative research. The population of this study was the PD Pradipta Abadi. The selection of the sample used was total sampling methods. Data of this study were secondary data. Statistic analysis used was multiple regressions to test the impact of production cost, promotion cost, and determination of selling price on volume of sales. The result provided empirical evidences that: 1) Production cost has a significant influence on sales volume of PD. Pradipta Abadi in Bekasi. 2) Promotion cost has a significant influence on sales volume of PD. Pradipta Abadi in Bekasi. 3) Product price has a significant influence on sales volume of PD. Pradipta Abadi in Bekasi. 4) Production cost, promotion cost and product price have significant simultaneously influence on sales volume of PD. Pradipta Abadi in Bekasi. |
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| Abtrak (Bhs. Inggris) | This study was aimed to examine 1) The effect of production cost on sales volume of the product at PD Pradipta Abadi. 2) The effect of promotion cost on the sales volume of the product at PD Pradipta Abadi. 3) The effect of product price on the sales volume of the product at PD Pradipta Abadi and 4) Simultaneous effect of production cost, promotion cost and price on the sales volume of PD Pradipta Abadi. This study was classified causative research. The population of this study was the PD Pradipta Abadi. The selection of the sample used was total sampling methods. Data of this study were secondary data. Statistic analysis used was multiple regressions to test the impact of production cost, promotion cost, and determination of selling price on volume of sales. The result provided empirical evidences that: 1) Production cost has a significant influence on sales volume of PD. Pradipta Abadi in Bekasi. 2) Promotion cost has a significant influence on sales volume of PD. Pradipta Abadi in Bekasi. 3) Product price has a significant influence on sales volume of PD. Pradipta Abadi in Bekasi. 4) Production cost, promotion cost and product price have significant simultaneously influence on sales volume of PD. Pradipta Abadi in Bekasi. |
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| Kata kunci | Production Cost, Promotion Cost, Determination of Selling Price, Volume of Sales |
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| Pembimbing 1 | Dra. Hj. Yusriati Nur Farida M., Ak. CA |
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| Pembimbing 2 | Rini Widianingsih, SE, M. Acc. Ak |
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| Pembimbing 3 | Drs. Havid Sularso, M.M,Ak |
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| Tahun | 2015 |
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| Jumlah Halaman | 11 |
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| Tgl. Entri | 2015-08-20 11:32:00.099859 |
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