| NIM | C1B011018 |
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| Namamhs | NURLIA VINCA ARIANI |
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| Judul Artikel | Analisis Pengaruh Harga, Media Promosi, Keragaman Produk dan Kepercayaan Terhadap Keputusan Pembelian Konsumen Secara Online (Studi Kasus Pada Pelanggan Bianca Shop Purwokerto) |
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| Abstrak (Bhs. Indonesia) | The purpose of this research was to analyze the influence of price, media promotion, product diversity and trust on consumer purchasing decisions online. The population in this study are all consumers Bianca Shop Purwokerto. By using purposive sampling, this research used 96 respondents. The data was analyze by using Path analyze. The result show that price, media promotion, product diversity and trust has influence to consumer purchasing decisions online. |
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| Abtrak (Bhs. Inggris) | The purpose of this research was to analyze the influence of price, media promotion, product diversity and trust on consumer purchasing decisions online. The population in this study are all consumers Bianca Shop Purwokerto. By using purposive sampling, this research used 96 respondents. The data was analyze by using Path analyze. The result show that price, media promotion, product diversity and trust has influence to consumer purchasing decisions online. |
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| Kata kunci | price, media promotion, product diversity, trust, consumer purchasing decisions online, online shop. |
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| Pembimbing 1 | Dra. Sri Murni Setyawati MM.Ph.D |
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| Pembimbing 2 | Drs. Sumarsono M.Si |
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| Pembimbing 3 | |
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| Tahun | 2015 |
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| Jumlah Halaman | 18 |
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| Tgl. Entri | 2015-05-12 19:00:43.020941 |
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