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REKY GUMILANG
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THE EFFECTS OF PRODUCT ATTRIBUTES, INTERNET PACKAGE PRICE, SIGNAL QUALITY,AND LIFESTYLE ON PURCHASE DECISION OF CELLULAR CARD
Abstrak (Bhs. Indonesia)
Tujuan dari penelitian ini adalah untuk menguji pengaruh Product Attributes, Internet Package Price, Signal Quality And Lifestyle On Purchase Decision. Populasi dalam penelitian ini adalah mahasiswa fakultas Ekonomi dan Bisnis, Unsoed Purwokerto. Untuk menentukan ukuran sampel menggunakan metode interval taksiran.Analisis dalam penelitian ini menggunakan metode regresi berganda. Hasil dalam penelitian ini menunjukan bahwa : (1) Product Attributes memiliki pengaruh positif terhadapa keputusan pemebelian; (2) Internet package Price memiliki pengaruh positif terhadapa keputusan pemebelian; (3) Signal Qualitymemiliki pengaruh positif terhadapa keputusan pemebelian kartu seluler Tri; (4) Lifestyle memiliki pengaruh positif terhadapa keputusan pemebelian
Abtrak (Bhs. Inggris)
The aims of this research were to examine the effects of Product Attributes, Internet Package Price, Signal Quality and LifestyleonPurchace Decision. The research population in this study was student of the Economics and Business faculty of Unsoed Purwokerto. The sample size determined used interval estimation method. This research used 120 respondents as sample. This study used multiple regression analysis as the method. The results of this research indicated that: (1) Product Attribute has a positive effect on purchase decisions; (2) Internet Package Price has a positive effect on purchase decisions; (3) Signal Quality has a positive effect on purchase decisions of Tri cellular cards; (4) Lifestyle has a positive effect on purchase decisions
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