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ANALYSIS OF FINANCIAL INFORMATION AND NON FINANCIAL INFORMATION FACTORS AFFECTING DONATIONS TO CHARITABLE NON PROFIT ORGANIZATIONS (Mixed Method Study on LAZIS Muhammadiyah - Purwokerto)
Abstrak (Bhs. Indonesia)
This study is aimed to examine the information preferences between financial and non financial information and their influence toward donors contribution in LAZIS Muhammadiyah - Purwokerto. It is important for the NPO itself to know the effective information which affects donors as a party who give greater total contribution to the organization. Mixed Method Study was used to the regular donors who take charity pick-up service using questionnaire and indepth interview to obtain more information related to this research. Align with the theory and the previous study, donors more likely to give value for non-financial information rather than financial information. The result shows only non financial information that positively influences donors contribution.
Abtrak (Bhs. Inggris)
This study is aimed to examine the information preferences between financial and non financial information and their influence toward donors contribution in LAZIS Muhammadiyah - Purwokerto. It is important for the NPO itself to know the effective information which affects donors as a party who give greater total contribution to the organization. Mixed Method Study was used to the regular donors who take charity pick-up service using questionnaire and indepth interview to obtain more information related to this research. Align with the theory and the previous study, donors more likely to give value for non-financial information rather than financial information. The result shows only non financial information that positively influences donors contribution.
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