Update Artikelilmiah: 54912

AJUN AZHAR AFIRMAN

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Abstrak (Bhs. Indonesia)

Perkembangan media sosial memengaruhi pembentukan representasi terhadap Gen Z. Gen Z kerap direpresentasikan negatif melalui humor dan sarkasme, salah satunya dalam konten Podcastkeselaje. Penelitian ini bertujuan menganalisis sarkasme terhadap Gen Z pada Podcastkeselaje di TikTok. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan Analisis Wacana Kritis Norman Fairclough meliputi dimensi teks, praktik diskursus, dan praksis sosio-budaya. Data yang digunakan berupa lima konten diantaranya Gen Z vs Kantor, SaNdWich Shaming bagi Gen Z, Kerja Shaming bagi Gen Z, kULiaH bagi Gen-Z, dan FOMO SPOTIFY WRAPPED 2024. Analisis didukung teori Problem of Generations Karl Mannheim dan wacana Michel Foucault. Hasil penelitian menunjukkan bahwa Gen Z direpresentasikan sebagai generasi yang lemah, tidak mandiri, tidak produktif, dan haus validasi melalui sarkasme, hiperbola, ironi, satire, dan pelabelan. Representasi tersebut diproduksi dari fenomena dan stereotip di media sosial, dan dikemas sebagai humor. Mannheim menjelaskan karakteristik Gen Z melalui pengalaman historis, sedangkan Foucault menunjukkan pelabelan direproduksi melalui relasi kuasa dan pengetahuan.

Abtrak (Bhs. Inggris)

The rise of social media has influenced the formation of representations of Gen Z. Gen Z is often potrayed negatively through humor and sarcasm, as seen, for example, in the content of Podcastkeselaje. This study aims to analyze the sarcasm directed at Gen Z in Podcastkeselaje on TikTok. This study employs a qualitative research method using Norman Fairclough’s Critical Discourse Analysis approach, which encompasses the dimensions of text, discursive practices, and sociocultural praxis. The data used consist of five topics: Gen Z vs Kantor, SaNdWich Shaming bagi Gen Z, Kerja Shaming bagi Gen Z, kULiaH bagi Gen-Z, dan FOMO SPOTIFY WRAPPED 2024. The analysis is grounded in Karl Mannheim’s “Problem of Generations” theory and Michel Foucault’s discourse theory. The research findings indicate that Gen Z is potrayed as generation that weak, dependent, unproductive, and craving validation through sarcasm, hyperbole, irony, satire, and labeling. These representations are derived from phenomena and stereotypes on social media and presented as humor. Mannheim explains the characteristics of Gen Z through historical experience, while Foucault demonstrates how labeling is reproduced through relations of power and knowledge.

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