Update Artikelilmiah: 54446

FARHAN ARJUMAND

NIM

Judul Artikel

Abstrak (Bhs. Indonesia)

Perkembangan media sosial telah menciptakan Ubiquitous Connectivity , yaitu kondisi yang memungkinkan pengguna selalu terhubung dengan internet kapan saja dan di mana saja. Kondisi ini tidak hanya meningkatkan kemudahan berinteraksi, tetapi juga dapat memengaruhi Continuous Usage Intention melalui Social Presence, SNS Exhaustion, dan Privacy Concern. Penelitian ini bertujuan menganalisis pengaruh Ubiquitous Connectivity  terhadap Continuous Usage Intention pengguna TikTok Generasi Z di Provinsi Jawa Barat dengan mempertimbangkan ketiga variabel tersebut sebagai mediasi.
Penelitian menggunakan metode kuantitatif melalui survei terhadap 215 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan bantuan AMOS.
Hasil penelitian menunjukkan bahwa Ubiquitous Connectivity  berpengaruh positif terhadap Continuous Usage Intention, Social Presence, SNS Exhaustion, dan Privacy Concern. Selanjutnya, Social Presence berpengaruh positif terhadap Continuous Usage Intention, sedangkan SNS Exhaustion berpengaruh negatif. Sementara itu, Privacy Concern tidak berpengaruh signifikan terhadap Continuous Usage Intention. Hasil uji mediasi menunjukkan bahwa Social Presence dan SNS Exhaustion mampu memediasi pengaruh Ubiquitous Connectivity  terhadap Continuous Usage Intention, sedangkan Privacy Concern tidak.
Penelitian ini menyimpulkan bahwa konektivitas digital memiliki dampak positif dan negatif terhadap keberlanjutan penggunaan TikTok. Semakin tinggi konektivitas yang dirasakan, semakin besar peluang terbentuknya kehadiran sosial yang mendorong penggunaan berkelanjutan. Namun, konektivitas yang berlebihan juga dapat meningkatkan kelelahan media sosial sehingga mengurangi niat pengguna untuk terus menggunakan TikTok.

Abtrak (Bhs. Inggris)

The rapid growth of social media has led to the emergence of Ubiquitous Connectivity , a condition that enables users to stay connected to the internet anytime and anywhere. While this connectivity facilitates communication and interaction, it may also influence Continuous Usage Intention through Social Presence, SNS Exhaustion, and Privacy Concern. This study aims to examine the effect of Ubiquitous Connectivity  on the Continuous Usage Intention of Generation Z TikTok users in West Java, with Social Presence, SNS Exhaustion, and Privacy Concern serving as mediating variables.
This study employed a quantitative approach using a survey method. Data were collected from 215 respondents selected through purposive sampling and analyzed using Structural Equation Modeling (SEM) with AMOS.
The results indicate that Ubiquitous Connectivity  has a positive effect on Continuous Usage Intention, Social Presence, SNS Exhaustion, and Privacy Concern. Furthermore, Social Presence positively affects Continuous Usage Intention, whereas SNS Exhaustion has a negative effect. Meanwhile, Privacy Concern does not have a significant effect on Continuous Usage Intention. The mediation analysis reveals that Social Presence and SNS Exhaustion mediate the relationship between Ubiquitous Connectivity  and Continuous Usage Intention, whereas Privacy Concern does not.
This study concludes that digital connectivity has both positive and negative impacts on the continued use of TikTok. Greater perceived connectivity enhances users' sense of Social Presence, which encourages continued platform usage. However, excessive connectivity may also increase social media exhaustion, thereby reducing users' intention to continue using TikTok.

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