Home
Login.
Artikelilmiahs
54441
Update
FADILA AZZAHRA
NIM
Judul Artikel
PROMOTING ISBI BANDUNG’S CAMPUS ACTIVITIES THROUGH ENGLISH SUBTITLED TIKTOK CONTENTS
Abstrak (Bhs. Indonesia)
Laporan praktik kerja yang berjudul “Promoting ISBI Bandung’s Campus Activities through English-Subtitled TikTok Contents” ini menjelaskan kegiatan magang yang dilaksanakan di Institut Seni Budaya Indonesia Bandung selama 12 minggu, mulai dari 4 Agustus hingga 24 Oktober 2025. Kegiatan magang ini berfokus pada pembuatan video TikTok bersubtitel bahasa Inggris untuk mendukung promosi dan jangkauan internasional institusi. Laporan ini bertujuan untuk menjelaskan pelaksanaan praktik kerja, proses pembuatan konten video promosi, serta kendala yang dihadapi selama proses produksi. Dua video TikTok representatif berhasil diproduksi, yaitu video tentang pertunjukan seni dan pameran budaya serta video mengenai kompetisi mahasiswa dan kegiatan akademik. Kedua video dilengkapi subtitle bahasa Inggris untuk meningkatkan aksesibilitas bagi audiens internasional dan memperkuat komunikasi lintas budaya. Proses produksi melibatkan observasi, wawancara, dan dokumentasi, seperti perekaman video, penulisan dan penerjemahan naskah, penambahan voice-over, serta proses editing video akhir. Meskipun terdapat beberapa kendala selama produksi, proyek ini berhasil diselesaikan dan ditinjau oleh Divisi Humas. Video-video tersebut diharapkan dapat meningkatkan citra institusional ISBI Bandung, mendukung upaya internasionalisasi institusi, serta meningkatkan aksesibilitas informasi kampus melalui media digital.
Abtrak (Bhs. Inggris)
This job training report entitled “Promoting ISBI Bandung’s Campus Activities through English-Subtitled TikTok Contents” describes the job training conducted at Institut Seni Budaya Indonesia Bandung for 12 weeks, from August 4 to October 24, 2025. The job training focused on producing English-subtitled TikTok videos to support the institution’s promotion and international outreach. This report aimed to explain the implementation of the job training program, the process of producing promotional video content, and the obstacles encountered during the production process. Two representative TikTok videos were produced, with the first highlighting artistic performances and cultural exhibitions, while the second focused on student competitions and academic activities. Both videos included English subtitles to improve accessibility for international audiences and strengthen cross-cultural communication. The production process involved observation, interviews, and documentation, including recording video footage, writing and translating scripts, adding voice-over narration, and editing the final videos. Although several challenges were encountered during production, the project was successfully completed and reviewed by the Public Relations Division. The videos are expected to enhance ISBI Bandung’s institutional image, support its internationalization efforts, and increase the accessibility of campus information through digital media.
Kata kunci
Pembimbing 1
Pembimbing 2
Pembimbing 3
Tahun
Jumlah Halaman
Save