Update Artikelilmiah: 54113

WAFIQ NURUL AENI

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Abstrak (Bhs. Indonesia)

Laporan Tugas Akhir ini berjudul “Creating a Bilingual Promotional Videos as a Marketing Strategy at Bimbel Cahaya Privat Banyumas.” Kegiatan magang dilaksanakan di Bimbel Cahaya Privat, Sawangan, Kebasen, Banyumas, pada 4 Agustus - 31 Oktober 2025. Tujuan proyek ini adalah membuat tiga video promosi dwibahasa dalam bahasa Inggris dan bahasa Indonesia sebagai strategi pemasaran melalui media sosial. Selama magang, penulis melakukan observasi, dokumentasi, kegiatan mengajar, penyusunan naskah, pengambilan gambar, penyuntingan video, dan pembuatan video promosi. Hasil akhir proyek berupa tiga video promosi seperti fasilitas yang dilengkapi dengan kepuasan siswa dan orang tua, program pembelajaran, serta tips belajar untuk siswa. Dalam pelaksanaannya, penulis menghadapi beberapa kendala, yaitu memahami karakter siswa yang beragam, mengembangkan ide konten promosi yang menarik, serta membagi waktu antara mengajar dan produksi video. Kendala tersebut diatasi melalui komunikasi yang baik, perencanaan yang matang, diskusi dengan mentor, dan manajemen waktu yang efektif. Melalui kegiatan magang ini, penulis memperoleh pengalaman dalam pembuatan video promosi, kegiatan mengajar, komunikasi, kreativitas, dan digital marketing sekaligus menghasilkan media promosi bagi Bimbel Cahaya Privat.

Abtrak (Bhs. Inggris)

This Job Training Report is entitled “Creating a Bilingual Promotional Videos as a Marketing Strategy at Bimbel Cahaya Privat Banyumas.” The job training was conducted at Bimbel Cahaya Privat, Sawangan, Kebasen, Banyumas, from August 4 to October 31, 2025. The objective of the project was to create three bilingual promotional videos in English and Indonesian to support the institution’s marketing strategy through social media. During the job training, the writer was involved in observation, documentation, teaching activities, script writing, video recording, editing, and promotional video production. The final product consisted of three promotional videos introducing the institution’s facilities and testimonials, learning programs, and learning tips for students. During the project, the writer encountered several challenges, including understanding students’ diverse personalities, developing engaging promotional content, and balancing teaching responsibilities with video production. These challenges were overcome through effective communication, careful planning, discussions with the mentor, and good time management. Through this job training, the writer gained valuable experience in promotional video production, teaching, communication, creativity, and digital marketing while contributing promotional media for Bimbel Cahaya Privat.

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