Update Artikelilmiah: 51791

RAY AMAZ KUSUMAWARDHANA

NIM

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Abstrak (Bhs. Indonesia)

Wardhana, Ray Amaz Kusuma. 2025. Unpacking Positive Politeness Strategies Used In Huberman Lab Clip Educational YouTube Podcast (A Descriptive Qualitative Study Based on Brown and Levinson’s Theory (1998)).
Pembimbing 1: Erna Wardani, S.Pd., M.Hum.; Pembimbing 2: Weksa Fradita Asriyama, S.Pd., M.Pd.; Ketua Penguji Eksternal: Mustasyfa Thabib Kariadi, S.Pd., M.Pd.;PengujiEksternal: Laxmi Mustika Cakrawati, S.Pd., M.Pd. .Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, Universitas Jenderal Soedirman, Fakultas Ilmu Budaya, Jurusan Pendidikan Bahasa, Program Studi Pendidikan Bahasa Inggris, Purwokerto.
Penelitian ini mengkaji penggunaan positive politeness strategies yang digunakan oleh Andrew Huberman dan David Goggins dalam podcast Huberman Lab Clips di YouTube. Tujuan penelitian ini adalah: (1) mengidentifikasi jenis-jenis positive politeness strategies yang digunakan oleh Andrew Huberman dan David Goggins dalam podcast tersebut, dan (2) memahami alasan penggunaan positif politeness strategies yang digunakan oleh Andrew Huberman dan David Goggins. Penelitian ini menggunakan metode deskriptif kualitatif. Data berupa tuturan yang mengandung positive politeness strategies dikumpulkan melalui dokumentasi, transkripsi, dan observasi. Data tersebut kemudian dianalisis menggunakan kerangka teori politeness strategies Brown dan Levinson serta diinterpretasikan melalui analisis deskriptif kualitatif.
Hasil penelitian menunjukkan bahwa terdapat 21 tuturan yang mengandung positive politeness strategies yang diproduksi oleh Andrew dan David. Dari lima belas positive politeness strategies menurut Brown dan Levinson, hanya lima jenis yang muncul, yaitu: Seek Agreement (11 kali), Include Both Speaker and Hearer in the Activity (6 kali), Use In-group Identity Marker (2 kali), Exaggerate (1 kali), dan Notice or Attend to Hearer (1 kali). Strategi-strategi tersebut digunakan untuk menciptakan suasana percakapan yang ramah, mengurangi jarak sosial, dan mendukung kelancaran interaksi. Di antara semua strategi, Seek Agreement menjadi yang paling dominan karena memungkinkan pembicara menunjukkan keselarasan dengan mitra tutur sehingga memperkuat hubungan interpersonal.

Abtrak (Bhs. Inggris)

Wardhana, Ray Amaz Kusuma. 2025.Unpacking Positive Politeness Strategies Used In Huberman Lab Clip Educational YouTube Podcast (A Descriptive Qualitative Study Based on Brown and Levinson’s Theory (1998)). Supervisor 1: Erna Wardani S.Pd., M.Hum; Supervisor 2: Weksa Fradita Asriyama, S,Pd., M.Pd.; Chief External Examiner: Mustasyfa Thabib Kariadi, S.Pd., M.Pd.; External Examiner: Laxmi Mustika Cakrawati, S.Pd., M.Pd. Ministry of Education, Culture, Research, and Technology, Universitas Jenderal Soedirman, Faculty of Humanities, Department of Education, English Education Study Program, Purwokerto.
This study investigates the use of positive politeness strategies employed by Andrew Huberman and David Goggins in the Huberman Lab Clips YouTube Channel podcast. The objectives of this study are: (1) to identify the kinds of positive politeness strategies used by Andrew Huberman and David Goggins in the YouTube podcast, (2) to understand the reasons why Andrew Huberman and David Goggins used positive politeness strategies. This research employed a descriptive qualitative method. The data were utterances containing positive politeness strategies, collected from the podcast through documentation collection, transcribing, and observation. The data were then analyzed using Brown and Levinson’s politeness framework and interpreted through qualitative descriptive analysis. 
The findings reveal that there were 21 utterances containing positive politeness strategies produced by Andrew Huberman and David Goggins. Out of Brown and Levinson’s fifteen positive politeness strategies, only five types appeared: Seek Agreement (11 instances), Include Both Speaker and Hearer in the activity (6 instances), Use In group Identity Marker (2 instances), Exaggerate (1 instance), and Notice or Attend to Hearer (1 instance). These strategies were used to create a friendly atmosphere, reduce social distance, and support smooth conversation. Among them, Seek Agreement emerged as the most frequently used since it allowed the speaker to show alignment with the hearer, thereby strengthening rapport.

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