Update Artikelilmiah: 49416

AL ZEIN AFFA DHIYA ULHAQ

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Abstrak (Bhs. Indonesia)

Penelitian ini menganalisis pengaruh terpaan dan kredibilitas konten TikTok @InfoBMKG terhadap pemenuhan kebutuhan informasi pengikut mengenai gempa megathrust. Pentingnya informasi kebencanaan yang akurat di media sosial menjadi latar belakang studi kuantitatif ini, melibatkan 150 pengikut melalui survei dan analisis regresi linier berganda. Hasilnya menunjukkan bahwa terpaan dan kredibilitas konten berpengaruh positif dan signifikan secara parsial maupun simultan. Atensi menjadi dimensi terpaan paling dominan, sementara keahlian (expertise) merupakan dimensi kredibilitas yang paling berpengaruh. Kedua variabel ini menjelaskan 81.3% variasi pemenuhan kebutuhan informasi. Temuan ini mengafirmasi Teori Uses and Gratification, menegaskan bahwa khalayak aktif mencari media kredibel yang memenuhi kebutuhan informatif mereka. Implikasi praktisnya, pengelola akun kebencanaan perlu fokus pada kualitas, akurasi, dan keahlian konten selain jangkauan luas untuk membangun kepercayaan dan memaksimalkan informasi publik.

Abtrak (Bhs. Inggris)

This study investigates the influence of content exposure and content credibility of the TikTok account @InfoBMKG on followers' fulfillment of information needs regarding megathrust earthquakes. The research's context stems from the crucial role of accurate and trustworthy disaster information dissemination on social media platforms. Employing a quantitative approach with a survey design, this study involved 150 followers of the @InfoBMKG TikTok account, selected through purposive sampling. Data were collected via questionnaires and analyzed using multiple linear regression. The findings indicate that both content exposure and content credibility significantly and positively influence followers' information needs fulfillment, both partially and simultaneously. Among the dimensions of exposure, attention proved to be the most dominant factor, surpassing frequency and duration. Conversely, within content credibility, the expertise of the information source emerged as the most influential dimension. Together, these two variables explain 81.3% of the variation in information needs fulfillment. These findings affirm the Uses and Gratification Theory, emphasizing that audiences actively seek credible media that satisfy their informative needs. Practically, it highlights the importance for disaster communication account managers to not only ensure broad exposure but also to enhance content quality, accuracy, and expertise to build trust and maximize public information fulfillment.

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