Update Artikelilmiah: 43494

MICHAEL FATHURROZAK

NIM

Judul Artikel

Abstrak (Bhs. Indonesia)

Tujuan penelitian ini adalah untuk menganalisis pengaruh pengalaman wisata 
dan tourism endorsment terhadap loyalitas destinasi pada objek wisata di Kecamatan 
Kalibening dengan citra objek wisata sebagai variabel mediasi. Metode penelitian yang 
digunakan adalah kuantitatif pendekatan survey. Subjek yang diteliti dalam penelitian ini 
adalah Pengunjung objek wisata di Kecamatan Kalibeninga dengan jumlah sampel yang 
diambil pada penelitian ini sebanyak 150 responden. Metode pengumpulan data yang 
dipakai yakni dengan kuesioner. Data dalam penelitian ini dianalisis memakai pendekatan 
Structural Equation Modeling-Partial Least Square. Berdasarkan hasil penelitian yang 
dilakukan dengan memakai bantuan SEM menunjukkan beberapa poin kesimpulan. 
Pertama, pengalaman wisata berpengaruh terhadap loyalitas destinasi pada objek-objek 
wisata di Kecamatan Kalibening. Kedua, tourism endorsement berpengaruh terhadap
loyalitas destinasi pada objek wisata di Kecamatan Kalibening. Ketiga, citra objek wisata 
berpengaruh terhadap loyalitas destinasi pada objek wisata di Kecamatan Kalibening. 
Keempat, citra objek wisata mampu memediasi pengaruh pengalaman wisata terhadap 
loyalitas destinasi pada objek wisata di Kecamatan Kalibening. Kelima, citra objek wisata 
mampu memediasi pengaruh tourism endorsement terhadap loyalitas destinasi pada objek 
wisata di Kecamatan Kalibening.

Abtrak (Bhs. Inggris)

The aim of this research is to analyze the influence of tourism experience and 
tourism endorsements on destination loyalty to tourist attractions in Kalibening District 
with the image of the tourist attraction as a mediating variable. The research method 
used is a quantitative survey approach. The subjects studied in this research were visitors 
to tourist attractions in Kalibeninga District with a total of 150 samples taken in this 
research. The data collection method used was a questionnaire. The data in this research 
were analyzed using the Structural Equation Modeling-Partial Least Square approach.
Based on the results of research conducted using SEM, several conclusion points are 
drawn. First, tourism experience influences destination loyalty to tourist attractions in 
Kalibening District. Second, tourism endorsement influences destination loyalty to tourist 
attractions in Kalibening District. Third, the image of a tourist attraction influences 
destination loyalty to tourist attractions in Kalibening District. Fourth, the image of the 
tourist attraction is able to mediate the influence of tourist experience on destination 
loyalty to tourist attractions in Kalibening District. Fifth, the image of the tourist 
attraction is able to mediate the influence of tourism endorsement on destination loyalty 
to tourist attractions in Kalibening.

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