Update Artikelilmiah: 43098

NOVRIANI TANJUNG

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Abstrak (Bhs. Indonesia)

Mobile Banking BRI merupakan Aplikasi keuangan atau digital banking berbasis data internet yang memberikan kemudahan bagi nasabah BRI maupun non nasabah dalam bertransaksi. Namun berdasarkan penilaian pengguna terhadap Mobile Banking, seperti masalah login, perbaikan sistem, dan kendala update for IOS. Berdasarkan permasalahan diatas maka dilakukan penelitian untuk mengetahui pengaruh E-Service Quality terhadap E-User Satisfaction. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 100 responden pengguna BRI Mobile Banking di kabupaten Banyumas. Untuk menguji hipotesis digunakan teknik analisis Regresi Ordinal. Hasil penelitian menunjukkan bahwa model regresi ordinal antara variabel E-Service Quality (X) dan E-User Satisfaction (Y) adalah fit atau sesuai, diamana diperoleh koefisien regresi ordinal sebesar 10,015 pada tingkat sig. sebesar 0,0001, hal ini berarti variabel E-Service Quality (X) berpengaruh positif signifikan terhadap E-User Satisfaction (Y), artinya setiap kenaikan 1 satuan sebesar 10,015 maka akan diikuti variabel E-User Satisfaction (Y) dengan peningkatan sebesar 0,0001.

Abtrak (Bhs. Inggris)

BRI Mobile Banking is an internet data-based financial or digital banking application that makes transactions easy for BRI customers and non-customers. However, based on user assessments of Mobile Banking, such as login problems, system improvements, and problems with updating for IOS. Based on the problems above, research was conducted to determine the effect of E-Service Quality on E-User Satisfaction. This research uses a quantitative approach with a sample of 100 respondents using BRI Mobile Banking in Banyumas district. To test the hypothesis, the Ordinal Regression analysis technique is used. The research results show that the ordinal regression model between the variables E-Service Quality (X) and E-User Satisfaction (Y) is fit, where an ordinal regression coefficient of 10.015 is obtained at the sig level. of 0.0001, this means that the E-Service Quality (X) variable has a significant positive effect on E-User Satisfaction (Y), meaning that for every 1 unit increase of 10.015 the E-User Satisfaction (Y) variable will be followed by an increase of 0 ,0001.

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