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Abstrak (Bhs. Indonesia)

Penelitian ini bertujuan untuk mengetahui pengaruh dari dimensi total retail experience yaitu perceived product quality, product variaety and assortment, internal store environment, personal interaction, dan product price terhadap minat beli ulang melalui kepuasan pelanggan sebagai variabel mediasi di BumDes Ujub Desa Srowot, Kecamatan Kalibagor, Kabupaten Banyumas. Populasi dalam penelitian ini adalah konsumen yang berbelanja di BumDes Ujub Desa Srowot, Kecamatan Kalibagor, Kabupaten Banyumas, Jawa Tengah. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu kuesioner. Jumlah responden pada penelitian ini sebanyak 120 orang. Metode Purposive sampling digunakan dalam penentuan responden. Berdasarkan hasil penelitian dan analisis data dengan analisis jalur untuk menguji hubungan antar variabel bebas terhadap variabel terikat serta untuk menganalisis variabel mediasinya. Berdasarkan hasil penelitian dan analisis data menunjukkan: 1) perceived product quality tidak berpengaruh terhadap minat beli ulang, 2) product variaety and assortment berpengaruh positif terhadap minat beli ulang, 3) internal store environment berpengaruh positif terhadap minat beli ulang, 4) personal interaction berpengaruh positif terhadap minat beli ulang, 5) product price berpengaruh positif terhadap minat beli ulang, 6) kepuasan pelanggan tidak memediasi hubungan antara perceived product quality terhadap minat beli ulang, 7) kepuasan pelanggan tidak memediasi hubungan antara product variaety and assortment terhadap minat beli ulang, 8) kepuasan pelanggan memediasi hubungan antara internal store environment terhadap minat beli ulang, 9) kepuasan pelanggan memediasi hubungan antara personal interaction terhadap minat beli ulang, dan 10) kepuasan pelanggan memediasi hubungan antara product price terhadap minat beli ulang.

Abtrak (Bhs. Inggris)

This study aims to determine the effect of the total retail experience dimensions, such as perceived product quality, product variety and assortment, internal store environment, personal interaction, and product price on repurchase intention through customer satisfaction as a mediating variable in BumDes Ujub, Srowot Village, Kalibagor District, Banyumas Regency. The population in this study were consumers who shopped at BumDes Ujub, Srowot Village, Kalibagor District, Banyumas Regency, Central Java. The data collection technique used in this study was a questionnaire. The number of respondents in this study were 120 respondents. Purposive sampling method was used in determining respondents. Based on the results of research and data analysis with path analysis to test the relationship between the independent variable and the dependent variable and to analyze the mediation variable. Based on the results of research and data analysis, it shows: 1) perceived product quality has no effect on repurchase interest, 2) product variety and assortment has a positive effect on repurchase interest, 3) internal store environment has a positive effect on repurchase interest, 4) personal interaction has a positive effect on repurchase interest, 5) product price has a positive effect on repurchase interest, 6) customer satisfaction does not mediate the relationship between perceived product quality and repurchase interest, 7) customer satisfaction does not mediate the relationship between product variety and assortment on repurchase intention, 8) customer satisfaction mediates the relationship between internal store environment on repurchase intention, 9) customer satisfaction mediates the relationship between personal interaction on repurchase intention, and 10) customer satisfaction mediates the relationship between product price on repurchase intention.

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