Update Artikelilmiah: 42873

SATRIA DHAMAR KENCANA

NIM

Judul Artikel

Abstrak (Bhs. Indonesia)

Penelitian ini bertujuan untuk menganalisis pengaruh dari perceived health benefit dan revealed information terhadap keputusan pembelian pada produk tepung mocaf. Variabel yang diteliti adalah keputusan pembelian produk tepung mocaf sebagai variabel dependen, sedangkan variabel independen meliputi perceived health benefit dan revealed information, serta consumer trust sebagai variabel mediasi. Metode pengumpulan data yang digunakan adalah menggunakan kuesioner melalui platform google form. 
Populasi dalam penelitian ini adalah seluruh konsumen Tepung Mocaf di wilayah Indonesia. Jumlah sampel yang diambil sebanyak 161 responden dengan menggunakan metode purposive sampling yang digunakan dalam penentuan responden berdasarkan kriteria yang ditetapkan seperti (1) Konsumen yang berusia diatas 18 tahun, (2) Pernah membeli produk Tepung mocaf. Data yang terkumpul dianalisis dengan menggunakan analisis Structural Equation Modelling/SEM melalui software SmartPLS versi 4.
Berdasarkan hasil analisis data menunjukkan bahwa: (1) perceived health benefit berpengaruh positif terhadap keputusan pembelian, (2) revealed information berpengaruh positif terhadap keputusan pembelian, (3) perceived health benefit berpengaruh positif terhadap consumer trust, (4) revealed information berpengaruh positif terhadap consumer trust, (5) perceived health benefit berpengaruh positif terhadap keputusan pembelian yang dimediasi oleh consumer trust, dan (6) revealed information berpengaruh positif terhadap keputusan pembelian yang dimediasi oleh consumer trust.

Abtrak (Bhs. Inggris)

This research aims to analyze the influence of perceived health benefits and revealed information on purchasing decisions for mocaf flour products. The variable studied is the decision to purchase mocaf flour products as the dependent variable, while the independent variables include perceived health benefits and revealed information, as well as consumer trust as a mediating variable. The data collection method used was a questionnaire via the Google Form platform.
The population in this research is all consumers of Mocaf Flour in Indonesia. The number of samples taken was 161 respondents using the purposive sampling method which was used to determine respondents based on established criteria such as (1) Consumers aged over 18 years, (2) Have ever purchased mocaf flour products. The collected data was analyzed using Structural Equation Modeling/SEM analysis via SmartPLS version 4 software.
Based on the results of data analysis, it shows that: (1) perceived health benefits have a positive effect on purchasing decisions, (2) revealed information has a positive effect on purchasing decisions, (3) perceived health benefits have a positive effect on consumer trust, (4) revealed information has a positive effect on consumer trust, (5) perceived health benefits have a positive effect on purchasing decisions mediated by consumer trust, and (6) revealed information has a positive effect on purchasing decisions mediated by consumer trust.

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