Update Artikelilmiah: 42845

AULIA DINTA HADARA

NIM

Judul Artikel

Abstrak (Bhs. Indonesia)

Penelitian ini merupakan studi empiris dengan judul “Pengaruh Servicescape Terhadap Niat Perilaku Melalui Variabel Mediasi Pengalaman Pengunjung pada Pengunjung Wisata Kampoeng Nopia Mino”. Penelitian ini memiliki tujuan untuk menganalisis pengaruh dari substantive staging dan communicative staging dari sustainable serviscape dengan memperhatikan pengalaman pelanggan dalam memunculkan niat perilaku pada sektor layanan pariwisata, serta melengkapi kesenjangan literatur mengenai servicescape dan niat perilaku dengan menggunakan pengalaman pelanggan sebagai variabel mediasi. Populasi dalam penelitian ini adalah responden yang pernah mengunjungi Kampoeng Nopia Mino, serta berumur minimal 17 tahun. Sampel penelitian ini sebanyak 100 responden yang diambil menggunakan metode purposive sampling. Berdasarkan hasil penelitian menggunakan alat analisis Structural Equation Modelling (SEM) PLS, hasil penelitian ini menunjukkan bahwa : (1) Substantive Staging memiliki pengaruh positif terhadap Pengalaman Pengunjung. (2) Communicative Staging memiliki pengaruh positif terhadap Pengalaman Pengunjung. (3) Substantive Staging tidak berpengaruh terhadap Niat Perilaku. (4) Communicative Staging memiliki pengaruh positif terhadap Niat Perilaku. (5) Pengalaman Pengunjung memiliki pengaruh positif terhadap Niat Perilaku. Dan (6) Pengalaman Pengunjung memediasi pengaruh Substantive Staging dan Communicative Staging terhadap Niat Perilaku.

Abtrak (Bhs. Inggris)

This research is an empirical study with the title "The Influence of Servicescape on Behavioral Intentions Through Customer Experience as Mediating Variable among Visitors in Kampoeng Nopia Mino Tourism". This research aims to analyze the influence of substantive staging and communicative staging of sustainable servicescapes by paying attention to customer experience in generating behavioral intentions in the tourism service sector, as well as complementing the literature on servicescapes and behavioral intentions by using customer experience as a mediating variable. The population in this study were respondents who had visited Kampoeng Nopia Mino, and were at least 17 years old. The sample for this research was 100 respondents taken using the purposive sampling method. Based on the results of research using the PLS Structural Equation Modeling (SEM) analysis tool, the results of this research show that: (1) Substantive Staging has a positive influence on the Customer Experience. (2) Communicative Staging has a positive influence on the Customer Experience. (3) Substantive Staging has no effect on Behavioral Intentions. (4) Communicative Performance has a positive influence on Behavioral Intentions. (5) Customer Experience has a positive influence on Behavioral Intentions. And (6) Customer Experience mediates the influence of Substantive Staging and Communicative Staging on Behavioral Intentions.

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