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DHIA QAEDY SATYA WHICAKSANA
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FACTORS THAT INFLUENCE CONSUMER’S DEMAND FOR PAYLATER USAGE (Case Study of Jenderal Soedirman University Faculty of Economics and Business Students in Using Shopee PayLater)
Abstrak (Bhs. Indonesia)
Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh harga barang, pendapatan, pengaruh sosial, dan motivasi hedonis terhadap permintaan penggunaan Shopee PayLater dikalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman. Sampel dalam penelitian ini berjumlah 100 responden. Berdasarkan hasil analisis dan pembahasan, dapat disimpulkan bahwa harga barang berpengaruh negatif dan signifikan terhadap permintaan penggunaan Shopee PayLater. Pendapatan, Pengaruh Sosial, dan motivasi Hedonis berpengaruh positif dan signifikan terhadap permintaan penggunaan Shopee PayLater.
Abtrak (Bhs. Inggris)
The purpose of this study was to find out and analyze the effect price of goods, income, social influence and hedonic motivation on the demand for Shopee PayLater usage among Faculty of Economics and Business Jenderal Soedieman University students. The sample in this study amounted to 100 respondents. Based on the results of the analysis and discussion, it can be concluded that the price of goods has a negative and significant effect on the demand for Shopee PayLater usage. Income, Social Influence, and Hedonic motivation have a positive and significant effect on the demand for Shopee PayLater usage.
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