Update Artikelilmiah: 38562

AHNIF JUSMANSYAH LAKSONO

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Abstrak (Bhs. Indonesia)

Saat ini banyak berkembang agrowisata yang berada di Banyumas salah satunya Agrowisata Farm Market Ora Nandur Ngundhuh. Fasilitas yang ada di Agrowisata Farm Market Ora Nandur Ngundhuh cukup sederhana, sehingga agrowisata ini perlu melakukan pengembangan. Penelitian ini bertujuan untuk: (1) Mengindentifikasi karakteristik sosial ekonomi pengunjung Agrowisata Farm Market Ora Nandur Ngundhuh, (2) Mengidentifikasi persepsi pengunjung terhadap Agrowisata Farm Market Ora Nandur Ngundhuh, (3) Menghitung besarnya nilai WTP (Willingness To Pay) dari pengunjung Agrowisata Farm Market Ora Nandur Ngundhuh, (4) Menganalisis faktor-faktor yang mempengaruhi nilai WTP (Willingness To Pay) dari pengunjung Agrowisata Farm Market Ora Nandur Ngundhuh. Metode analisis digunakan adalah Analisis Karakteristik dan persepsi pengunjung, Analisis CVM (Contingent Valuation Method), serta Analisis Faktor-faktor yang Mempengaruhi kesediaan membayar. Hasil penelitian menunjukkan: (1) Penelitian berdasarkan segmentasi pengunjung sebagian besar berjenis kelamin perempuan, rata-rata usia 28 antara 49 tahun, berstatus menikah, rata-rata tingkat pendidikan  Strata 1 (S1), pendapatan , pekerjaan pegawai swasta, dan jumlah tanggungan sebanyak 2 orang. Pengunjung sudah berkunjung sebanyak 2-3 kali, jarak tempat tinggal ke obyek wisata rata-rata 1-2 km, biaya perjalanan Rp. 10.000 – Rp. 20.000, dan lamanya di lokasi selama 2 jam, (2) Persepsi pengunjung Agrowisata Farm Market Ora Nandur Ngundhuh berdasarkan aspek kognitif termasuk kedalam kategori sangat setuju, aspek afektif dan aspek konatif termasuk kedalam kategori setuju, (3) Nilai rata-rata maksimum WTP pengunjung sebesar Rp. 7.617,647, (4) Faktor yang mempengaruhi kesediaan membayar adalah jenis kelamin, tingkat usia, status pernikahan  dan jumlah tanggungan.

Abtrak (Bhs. Inggris)

Currently, there are many developing agro-tourism in Banyumas, one of which is Agro-tourism Farm Market Ora Nandur Ngundhuh. The facilities at the Ora Nandur Ngundhuh Farm Market Agrotourism are quite simple, so this agro-tourism needs to be developed. This study aims to: (1) Identify the socio-economic characteristics of visitors to the Ora Nandur Ngundhuh Farm Market Agrotourism, (2) Identify the visitor's perception of the Ora Nandur Ngundhuh Agrotourism Farm Market, (3) Calculate the value of WTP of the visitors of the Agrotourism Farm. Market Ora Nandur Ngundhuh, (4) Analyzing the factors that affect the value of WTP from visitors to Agro-tourism Farm Market Ora Nandur Ngundhuh. The analytical method used is the analysis of the characteristics and perceptions of visitors, CVM analysis, and the analysis of factors that influence willingness to pay. The results showed: (1) The research based on the segmentation of visitors was mostly female, the average age was 28 between 49 years, married status, the average level of education was Strata 1 (S1) with an income of around Rp. 2.000.001 – Rp. 3,000,000, the dominant occupation is private employee, and the number of dependents owned by the respondent is 2 people. In general, most of the visitors have visited 2-3 times, the distance from residence to tourist objects is on average 1-2 km, travel costs are Rp. 10,000 – Rp. 20,000, and the length of time at the location is 2 hours, (2) Perceptions of visitors to Agro-tourism Farm Market Ora Nandur Ngundhuh based on cognitive aspects are included in the category of strongly agree, affective aspects and conative aspects are included in the agree category, (3) the maximum average value of WTP visitors of Rp. 7,617,647, (4) Factors that influence willingness to pay are gender, age level, marital status and number of dependents.

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