Update Artikelilmiah: 36480

MUHAMMAD NUR FITRIANTO

NIM

Judul Artikel

Abstrak (Bhs. Indonesia)

Penelitian ini bertujuan untuk menguji pengaruh kepercayaan, persepsi  manfaat, persepsi kemudahan penggunaan, persepsi harga, persepsi risiko dan  kualitas produk terhadap minat beli pada e-commerce Shopee. Jenis penelitian  ini adalah penelitian kuantitatif menggunakan metode survey. Populasi dalam  penelitian ini adalah mahasiswa FEB Unsoed. Sampel dalam penelitian ini yaitu  sebanyak 100 mahasiswa FEB, yang diambil dengan menggunakan metode  accidental sampling. Alat analisis yang digunakan dalam penelitian ini adalah  regresi linear berganda. Berdasarkan hasil penelitian dan analisis data  menunjukan bahwa kepercayaan, persepsi manfaat, persepsi kemudahan  penggunaan, persepsi harga, persepsi risiko dan kualitas produk berpengaruh  positif terhadap minat beli di e-commerce Shopee baik secara parsial maupun  secara simultan. Penelitian ini hanya terbatas pada pembelian online  berdasarkan variabel yang mempengaruhi situs jual beli online, dan tidak  membahas pengaruh pembelian berdasarkan produknya langsung.

Abtrak (Bhs. Inggris)

This research is entitled "Effect of Trust, Perception of Benefits, Perception of Ease of Use, Perception of Price, Perception of Risk and Product Quality on Buying Interest in Shopee e-commerce". E-commerce is the activity of conducting online business transactions through internet media and devices that are integrated with the internet. In Indonesia, the potential for the e-commerce market continues to develop. The purpose of this study was to examine the effect of Trust, Perceived Benefits, Perception of Ease of Use, Perception of Price, Perception of Risk and Product Quality on Buying Interest in e-commerce Shopee.
This type of research is quantitative research using survey methods. The analytical tool used in this research is multiple linear regression.
Based on the results of research and data analysis shows that trust, perceived benefits, perceived ease of use, perceived price, perceived risk and product quality have a positive effect on buying interest in e-commerce Shopee either partially or simultaneously.
This research is only limited to online purchases based on variables that affect online buying and selling sites, and does not discuss the effect of buying based on direct products.

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