Update Artikelilmiah: 34168

Sukma Junita

NIM

Judul Artikel

Abstrak (Bhs. Indonesia)

Latar Belakang: Berkembangnya industri pangan di Indonesia memunculkan 
berbagai macam makanan dan minuman kekinian yang inovatif dan popular. 
Meskipun minuman kekinian saat ini digemari konsumen di Indonesia tetapi 
masih banyak ditemukan minuman kekinian yang belum memiliki sertifikasi halal 
dan perlu diwaspadai kehalalan bahan dan proses pembuatannya oleh konsumen 
Muslim. Penelitian ini bertujuan untuk mengetahui hubungan persepsi sertifikasi 
halal dengan keputusan pembelian minuman kekinian pada mahasiswa 
Universitas Jenderal Soedirman.

Metodologi: Penelitian ini merupakan jenis penelitian explanatory research
dengan desain cross sectional. Sampel sebanyak 106 mahasiswa Universitas 
Jenderal Soedirman diambil dengan teknik purposive sampling. Data dianalisis 
menggunakan uji Rank Spearman.

Hasil: Hasil penelitian menunjukan bahwa ada hubungan yang signifikan antara 
persepsi sertifikasi halal dengan keputusan pembelian minuman kekinian pada 
mahasiswa Universitas Jenderal Soedirman dengan kekuatan hubungan antar 
variabel cukup kuat dan searah (p=0,000, correlation coefficient=0,583).

Kesimpulan: Terdapat hubungan antara persepsi sertifikasi halal dengan 
keputusan pembelian minuman kekinian pada mahasiswa Universitas Jenderal 
Soedirman.

Abtrak (Bhs. Inggris)

Backgrounds: The development of the food industry in Indonesia has led to 
various innovative and popular food and beverage trends. However, in spite of its 
popularity there are still many contemporary drinks that don’t have halal 
certification and need to be wary of the ingredients and the manufacturing 
process by muslim consumers. This research is conducted mainly to seek the 
correlation perception of halal certification and the contemporary drinks 
purchase decision making process among Jenderal Soedirman University 
students.

Methodology: This research is a type of explanatory research with a cross 
sectional design. The number of samples were 106 students of Jenderal Sudirman 
University using purposive sampling technique. Data were analyzed using Rank 
Spearman test.

Results: The results of this research showed that there is a significant correlation 
between perception of halal certification and the contemporary drinks purchase 
decision making process among Jenderal Soedirman University students with the 
strength of the correlation between variables being quite strong and 
unidirectional (p=0,000, correlation coefficient=0,583).

Conclusion: There is significant correlation between perception of halal 
certification and the contemporary drinks purchase decision making process 
among Jenderal Soedirman University students.

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