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Abstrak (Bhs. Indonesia)

Penelitian ini berjudul “Perubahan Makna Slogan Iklan Mi Instan Produk Indofood di Televisi Indonesia (Kajian Semantik)”. Penelitian ini termasuk jenis penelitian deskriptif kualitatif. Penelitian ini bertujuan untuk mendeskripsikan jenis perubahan makna dan faktor penyebab perubahan makna yang terkandung dalam slogan iklan mi instan produk Indofood di televisi Indonesia.
Metode pengumpulan data yang digunakan penelitian ini adalah metode simak. Dalam metode simak terdapat teknik dasar dan teknik lanjutan. Teknik dasar yang digunakan adalah teknik sadap. Kemudian teknik lanjutan yang digunakan yaitu teknik simak bebas libat cakap dan teknik catat. Metode analisis data dalam penelitian ini adalah padan referensial. Penyajian hasil analisis data penelitian ini dilakukan secara informal. 
Hasil penelitian ini adalah Pertama, berdasarkan jenis perubahan makna terdapat (19) data yang mengalami perubahan makna total, (9) data mengalami penyempitan makna, (7) data mengalami perluasan makna, (6) data mengalami perubahan makna metafora, (2) data mengalami penghalusan makna, dan (1) mengalami perubahan makna sinestesia.

Kedua, faktor yang menyebabkan perubahan makna dalam slogan iklan mi instan Indofood terdapat (13) data akibat faktor perbedaan bidang pemakaian lingkungan, (8) data akibat faktor asosiasi, (8) data akibat faktor kebutuhan kata baru, (4) data akibat faktor pengaruh bahasa asing, (3) data akibat faktor perbedaan tanggapan pemakaian bahasa, (3) data akibat fakor sosial masyarakat, (2) data akibat faktor linguistik, (1) akibat faktor penyingkatan, (1) akibat faktor psikologis, dan (1) akibat faktor pertukaran tanggapan indra.

Abtrak (Bhs. Inggris)

This research is entitled "Changes in the Meaning of Indofood's Instant Noodle Advertising Slogan on Indonesian Television (Semantic Study)". This research belongs to the type of qualitative descriptive research. This study aims to describe the type of change in meaning and the factors causing the change in meaning contained in the advertising slogan of Indofood's instant noodles on Indonesian television.
The data collection method used in this study is the referential method. In this method, there are basic techniques and advanced techniques. The basic technique used is the tapping technique. Then the advanced technique used are free listening proficiently and note taking technique. The method of data analysis in this study is referential equivalent. The presentation of the results of this research data analysis is done informally.
The results of this study are First, based on the type of change in meaning there are (19) data that has changed in total meaning, (9) data has narrowed meaning, (7) data has expanded meaning, (6) data has changed in metaphorical meaning, (2) data has refinement of meaning, and (1) experiencing a change in the meaning of synesthesia. The two factors that cause changes in meaning in Indofood's instant noodle advertising slogans are (13) data due to differences in the field of environmental use, (8) data due to association factors, (8) data due to the need for new words, (4) data due to differences in responses language use, (3) data due to the influence of foreign languages, (3) data due to social factors of society, (2) data due to linguistic factors, (1) due to abbreviation factors, (1) due to psychological factors, and (1) due to the exchange of sensory responses,

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