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ABI RAFDI HERLAMBANG

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Abstrak (Bhs. Indonesia)

Penelitian ini bertujuan untuk mengkaji tingkat motivasi peternak kambing, perilaku usaha yang meliputi perencanaan usaha, pengembangan usaha, dan pola pikir peternak, serta mengenalisa hubungan antara motivasi dengan perilaku usaha peternak kambing di Kecamatan Karanglewas. Penelitian ini menggunakan metode survey di mana penetapan sampel wilayah menggunakan Stratified Random Sampling dan penetapan sampel responden menggunakan Random Sampling sebanyak 20%. Jumlah responden yang terpilih sebanyak 114 orang. Metode analisis yang digunakan dalam penelitian ini adalah metode deskriptif korelasi Rank Spearman. Hasil penelitian menunjukkan bahwa tingkat motivasi peternak pada tingkat kebutuhan fisiologis terkategori tinggi, kebutuhan rasa aman terkategori tinggi, kebutuhan sosial terkategori sedang, kebutuhan penghargaan diri kartegori rendah, kriteria perencanaan usaha terkategori rendah, kriteria pengembangan usaha terkategori sedang, kriteria pola pikir peternak terkategori baik. Hubungan antara motivasi peternak dengan perilaku usaha peternak yang ditinjau dari perencanaan usaha berhubungan nyata (0,196).Hubungan antara motivasi peternak dengan perilaku usaha peternak yang ditinjau dari pengembangan usaha tidak berhubungan nyata (0,143).Hubungan antara motivasi peternak dengan perilaku usaha peternak yang ditinjau dari pola pikir peternak tidak berhubungan nyata(0,102).

Abtrak (Bhs. Inggris)

This study aimed to investigate the levels of goat farmers’ motivation in Karanglewas subdistrict, their business behavior including business planning, expansion, and orientation, and to analyse the relationship between their motivation and business behavior. Using a survey method, this research had site determined with Stratified Random Sampling and had respondents determimned with Random Sampling. The chosen respondens, who were 114 farmers, were selected  20% out of the total farmers in the area. Analysis methods were descriptive and Rank Spearman Correlation. The result of this research shows that the farmers’ motivation levels to the extent of physiological and safety needs were at a high category, social need was avarage, the need in self appreciation was low, business plan was low, business expansion was average, and to that of business orientation was good. The relation between their motivation and bussines behavior seen from business planning was significant (0,196), while the one seen from business expansion showed was insignificant (0,143), and so was that seen from their business orientation (0,102.)
Keywords: Motivation, Business Behaviour, Business Planning, Business Expansion, and Business Orientation, Goat Farmers

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