Update Artikelilmiah: 15130

ALDI RAHADIAN

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Abstrak (Bhs. Indonesia)

Masyarakat mulai menyadari bahaya makanan yang mengandung bahan-bahan kimia sintetis. Banyak bukti menunjukan bahwa penyakit yang ditimbulkan oleh residu bahan kimia sintetis yang terkandung di dalamnya, misalnya kanker akibat bahan-bahan karsinogenik. Oleh karena itu, masyarakat mulai memilih produk pertanian organik yang aman bagi kesehatan seperti beras organik. Data permintaan akan beras organik di Purwokerto secara statistik belum ada, karena belum terdokumentasi dengan baik oleh instansi pemerintah terkait. Berdasarkan keadaan inilah, maka kajian mengenai permintaan beras organik menjadi hal yang sangat menarik. Tujuan dari penelitian ini adalah 1) Mengidentifikasi karakteristik konsumen beras organik di Purwokerto 2) Menganalisis faktor-faktor apa saja yang mempengaruhi permintaan beras organik di Purwokerto 3) menghitung elastisitas permintaan beras organik di Purwokerto.
Penelitian dilaksanakan di swalayan yang berada di Purwokerto, karena beras organik banyak dijual di swalayan tertentu yang menyediakan produk organik. Metode penentuan responden yang digunakan dalam penelitian ini menggunakan teknik  accidentally sampling. Metode analisis data meliputi analisis deskriptif, analisis regresi linear berganda, dan elastisitas permintaan.
Hasil analisis menunjukkan bahwa variabel yang mempengaruhi permintaan beras organik secara signifikan adalah pendapatan dan jumlah anggota rumah tangga, sedangkan variabel harga beras organik, harga beras nonorganik, usia, dan lama pendidikan berpengaruh tidak signifikan. Nilai elastisitas harga sebesar          -0,035, elastisitas harga pada permintaan beras organik kurang dari 1, hal ini berarti permintaan beras organik di Purwokerto bersifat inelastis terhadap perubahan harga beras organik. Nilai elastisitas silang sebesar 0,483, elastisitas silang pada permintaan beras organik bernilai positif, maka dapat disimpulkan bahwa beras nonorganik termasuk kedalam barang substitusi terhadap beras organik. Nilai elastisitas pendapatan sebesar 0,314, nilai elastisitas pendapatan kurang dari satu, maka beras organik merupakan kebutuhan pokok.

Abtrak (Bhs. Inggris)

People are starting to realize the dangers of foods that contain synthetic chemicals. Much evidence shows that many diseases are caused by residues of synthetic chemicals contained in them, such as cancers caused by carcinogenic substances. Therefore, more people are started in choosing organic product that is safe for health such as organic rice. Data demand for organic rice in  Purwokerto is statistically not exist, because it has not been well documented by the relevant government agencies. Under these circumstances, the study of demand for organic rice be very interesting. The purpose of this study were 1) Determine the characteristics of organic rice consumers in the Purwokerto 2) Knowing what factors are affecting the demand for organic rice in Purwokerto 3) Knowing the elasticity of demand for organic rice in Purwokerto. 
Research carried out at supermarket in Purwokerto, because organic rice only sold in certain supermarkets that provide organic products. Method of determination of the respondents used in this study is to use a sampling technique accidentally. Type of data consists of primary data and secondary data. Method of data collection by interview, observation and literature study. Methods of data analysis included descriptive analysis, multiple linear regression analysis, and the elasticity of demand.
The analysis showed that the variables that affect demand for organic rice significantly is the income and number of household members, while the variable price of organic rice, pricesof  nonorganic rice, age, and length of education effect is not significant. Value of price elasticity is -0.035, value of cross elasticity to demand for organic rice is less than 1, it means that the demand for organic rice in Purwokerto inelastic to changes in the price of organic rice. For cross elasticity value of 0,483, the cross elasticity in demand for organic rice is positive, it can be concluded that non-organic rice included in substitutes to organic rice. And value of income elasticity is 0.314, an income elasticity of less than one, then the organic rice is a staple.

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