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GURUH DERESTA ALDINO

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Abstrak (Bhs. Indonesia)

Penelitian Ini Berjudul “Faktor-Faktor yang Memengaruhi Permintaan Polis Asuransi Jiwa di PT Prudential Life Assurance Cabang Purwokerto Kantor PO2 (Purwokerto Office 2)”. Penelitian ini bertujuan untuk menganalisis pengaruh faktor pendapatan, usia, tingkat pendidikan dan jumlah anak terhadap permintaan Polis Asuransi Jiwa dan untuk mengetahui variabel mana yang paling berpengaruh terhadap permintaan polis asuransi jiwa di PT Prudential Life Assurance Cabang Purwokerto Kantor PO2. Pengambilan data dilakukan dengan kuesioner. Metode analisis data yang digunakan adalah Analisis Regresi Linier Berganda, Uji Asumsi Klasik, Uji Statistik, dan Uji Korelasi Pearson.
Berdasarkan hasil analisis regresi linier berganda variabel tingkat pendidikan dan jumlah anak secara parsial berpengaruh positif namun tidak signifikan terhadap permintaan polis asuransi jiwa di PT Prudential Life Assurance Cabang Purwokerto Kantor PO2, sedangakan variabel pendapatan dan usia secara parsial berpengaruh positif dan signifikan terhadap permintaan polis asuransi jiwa di PT Prudential Life Assurance Cabang Purwokerto Kantor PO2. Secara bersama-sama variabel pendapatan, usia, tingkat pendidikan dan jumlah anak berpengaruh signifikan terhadap permintaan polis asuransi jiwa di PT Prudential Life Assurance Cabang Purwokerto Kantor PO2. Variabel usia merupakan variabel yang paling berpengaruh terhadap permintaan polis asuransi jiwa di PT Prudential Life Assurance Cabang Purwokerto Kantor PO2.

Kata Kunci:AsuransiPrudential, Regresi Linier Berganda, UjiKorelasi Pearson.

Abtrak (Bhs. Inggris)

This Study Entitled "Factors That Affecting on Life Insurance Policy Demand in PT Prudential Life Assurance Branch Office PO2 (Purwokerto Office 2) Purwokerto”. This study aimed to analyze the influence of income, age, education level and number of children Life Insurance Policy Demand and to determine which variables are most influential on life insurance policy demand in PT Prudential Life Assurance Branch Office PO2 Purwokerto. Data were collected by questionnaire, The method of analysis the data used was Multiple Linear Regression Analysis, Assumption Classical Test, Statistic Test and Pearson Correlation Test.
 Based on the results of multiple linear regression analysis of the variable level of education and number of children partially had positive effect  but not significant on Life Insurance Policy Demand in PT Prudential Life Assurance Branch Office  PO2 Purwokerto. While the variables income and age are partially had positive and significant effect on Life Insurance Policy Demand in PT Prudential Life Assurance Branch Office PO2 Purwokerto. Jointly variables of income, age, level of education, and number of children had significant effects  on Life Insurance Policy Demand in PT Prudential Life Assurance Branch Office  PO2 Purwokerto. Age is the most influential variable effects on Life Insurance Policy Demand in PT Prudential Life Assurance Branch Office  PO2 Purwokerto.
Keyword: Prudential Insurance, Multiple Linear Regression Analysis, and Pearson Correlation test.

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