Home
Login.
Artikelilmiahs
10827
Update
ERNA HARDIYATMI
NIM
Judul Artikel
ANALISIS PENGARUH STIMULUS LINGKUNGAN TOKO, LINGKUNGAN SOSIAL, EMOSI POSITIF, PERSEPSI HARGA DAN PENGALAMAN BELANJA TERHADAP PEMBELIAN TIDAK TERENCANA (Studi pada Pengunjung Rita Pasaraya Purwokerto)
Abstrak (Bhs. Indonesia)
The purpose of this study was to analyze the effect of store environment, social environment, positive emotion, price persepsion, and hedonic shoping value toward impulse buying. Study case on consumer of Rita Pasaraya Purwokerto. The sample of this study were 100 samples from society of purwokerto who has been visited Rita Pasaraya Purwokerto at least two time and has been done impulse buying. The data was analysis by using Path analysis. Where are store environment, social environment, positive emotion, price persepsion, and hedonic shoping value had influence effect on impulse buying.
Abtrak (Bhs. Inggris)
The purpose of this study was to analyze the effect of store environment, social environment, positive emotion, price persepsion, and hedonic shoping value toward impulse buying. Study case on consumer of Rita Pasaraya Purwokerto. The sample of this study were 100 samples from society of purwokerto who has been visited Rita Pasaraya Purwokerto at least two time and has been done impulse buying. The data was analysis by using Path analysis. Where are store environment, social environment, positive emotion, price persepsion, and hedonic shoping value had influence effect on impulse buying.
Kata kunci
Pembimbing 1
Pembimbing 2
Pembimbing 3
Tahun
Jumlah Halaman
Save